Plug’em & the British Tinnitus Association: A Short Fact File

Plug’em is tinnitus prevention campaign being run by British Tinnitus Association.

The aim of the campaign is to raise awareness of the importance to  protect hearing by using earplugs. The target group is young people which are exposed to a very high noise levels. Many young adults who participate in in recreational activities that are concentrated in urban centres, such as nightclubs and other music venues at which the volume of music is loud enough to harm the  hearing quality. It takes only 66 seconds of loud music (116dB) without earplugs protection to cause hearing damage, such as tinnitus.

What it is Tinnitus?

Tinnitus can be described as a physical condition and not disease. It is highly associated with the loss of hearing quality. Its symptoms vary from sounds in the ears and head such as, unpleasant noises, ears ringing, buzzing and whistling. The pitch can be low to high depends on the condition.

The word “tinnitus” means “tinkling or ringing like a bell”. It can be in some cases, tinnitus can cause depression, lack of sleep and anxiety. In the U.K. approximately 10% of the adult population have experienced tinnitus frequency, and about 5% reported that it does affect their daily life.

What Causes Tinnitus?

It is not very clear what exactly causes tinnitus, but from several reports one of the main reason is the expose of the ears to the loud music and loud noise. Nightclubs, concerts and music festivals could be the main areas where the constant loud music and the relatively long attendance duration without earplug protection is the one of the main reasons that can lead to tinnitus.

In urban modern living areas people are constantly exposed in loud noises. Arising from a combination of very high volume of noise level, for instance the noise of ambulance sirens, the traffic, shopping centres and personal music devices can all cause tinnitus.

Plug’em advice for tinnitus prevention:

  • The use of earplugs in loud noise and music exposed areas. The right earplugs don’t devaluate the quality of music, but they keep the volume at the safe level.
  • At the music events maybe for some loud it is not loud enough and to prefer to stand just by the speaker, which can damage the hearing for short/long term.
  • Hydration during the music events it is vital for the tinnitus prevention.
  • Regular brakes from the music/loud noise venues gives the opportunity to the eras to relax and to find they balance.

Love music, look after your ears follow us on @LikeWhatYouEar on Instagram.

Check out this Video on tinnitus awareness.

For more information, please visit the BTA  wesbite (

and Plug’em’s website (


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